FrOlic’s thoughts on Changing the Face of Beauty

 In News

W e absolutely value the companies that are committed to using models of all abilities in their advertising.  Our goal is to create relationships with those companies and in order to do that there must be feedback from both sides.  A week ago we asked the participating companies to tell us what it looks like from their side.  We want to know what it feels like to be a part of our campaign as well as hear their thoughts on the new look of their advertising.

Over the next couple of weeks we hope to share these responses with you.  You are just as much a part of this campaign as we all are.  We are working to change the look of YOUR advertising, YOUR world so please let us know what you think!

Next up is FrOlic a fantastic style magazine for Moms and their littles.

1. What does Changing the Face of Beauty mean to your business?

We have not published the magazine with the new imagery yet, so that answer remains to be seen. I will say the support has been off the charts. I think it has affected us personally in so many ways. Spending time with these children and their wonderful parents has truly been educational & a barrel of fun!
FrOlic’s thoughts on Changing the Face of Beauty

2. Why did you decide to participate in CFOB?

Because it is awesome!  It is one of those ideas that illustrates the quote “the mind stretched by a new idea can never return to it’s original dimensions”. It will become (as is should) the new standard.

3. What has your experience been when including models with disabilities in your shoots?

Pure joy. Their contagious laughter, curiosity and love has as not only brightened our day/life, but watching as the joy spreads like wildfire to all of the models has been a real blessing.

4. What do you hope to communicate to your consumers through your CFOB participation?

We are all beautiful, inside and out. Some of us are are big, some small, some blonde or brunette, in the end it is individuality and expression that make us who we are, amazing!


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