Matilda Jane’s thoughts on Changing the Face of Beauty

 In News

W e absolutely value the companies that are committed to using models of all abilities in their advertising.  Our goal is to create relationships with those companies and in order to do that there must be feedback from both sides.  A week ago we asked the participating companies to tell us what it looks like from their side.  We want to know what it feels like to be a part of our campaign as well as hear their thoughts on the new look of their advertising.

Over the next couple of weeks we will continue to share responses with you.  You are just as much a part of this campaign as we all are.  We are working to change the look of YOUR advertising, YOUR world so please let us know what you think!

Next up is Matilda Jane

1. What does Changing the Face of Beauty mean to your business?

Changing the Face of Beauty just fits perfectly with the heart of our brand.  Denise DeMarchis, our founder, started Matilda Jane with the idea that ALL girls feel happy, carefree and beautiful…..Changing the Face of Beauty celebrates that.

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2. Why did you decide to participate in CFOB?

We wholeheartedly believe in the Changing the Face of Beauty’s mission.

3. What has your experience been when including models with disabilities in your shoots?

Nothing short of amazing!  We were playing “Shake it Off” by Taylor Swift and our models, Sofia and Reagan, inspired the entire crew to break into an impromptu dance party.

4. What do you hope to communicate to your consumers through your CFOB participation?

Celebrate beauty – it is everywhere.  And what gal doesn’t love a good twirl?

  • Melody Costello

    Thank you for doing this campaign. Sweet Sofia is my niece and she is beautiful inside and out!! It was fun to see the pictures from the shoot; she was having so much fun. May all people learn to look past differences and see the true beauty and capability of everyone. May God bless you and your work.

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