Oil and Water’s thoughts on Changing the Face of Beauty
W e absolutely value the companies that are committed to using models of all abilities in their advertising. Our goal is to create relationships with those companies and in order to do that there must be feedback from both sides. A week ago we asked the participating companies to tell us what it looks like from their side. We want to know what it feels like to be a part of our campaign as well as hear their thoughts on the new look of their advertising.
Over the next couple of weeks we will continue to share responses with you. You are just as much a part of this campaign as we all are. We are working to change the look of YOUR advertising, YOUR world so please let us know what you think!
Next up is Oil and Water.
1. What does Changing the Face of Beauty mean to your business?
2. Why did you decide to participate in CFOB?
3. What has your experience been when including models with disabilities in your shoots?
We look forward to including them in our next shoot… !
4. What do you hope to communicate to your consumers through your CFOB participation?