Matilda Jane’s founder Denise DeMarchis started the line with this motto in mind. “Come’on who doesn’t love a compliment. It makes your day, all day. That is what I want MJC to do, make the girl smile from ear to ear. I want her to love what she is wearing and be proud of how she looks. I want MJC to showcase the sweetness of the child.” I knew immediately they were a brand we could work with. After pitching the idea to them they were on board immediately, infact Denise herself showed up and made sure every single one of the girls left feeling empowered. It was one of those magical days that reminded us why we started Changing the Face of Beauty.