Screaming Owl and their thoughts on Changing the Face of Beauty
W e absolutely value the companies that are committed to using models of all abilities in their advertising. Our goal is to create relationships with those companies and in order to do that there must be feedback from both sides. A week ago we asked the participating companies to tell us what it looks like from their side. We want to know what it feels like to be a part of our campaign as well as hear their thoughts on the new look of their advertising.
Over the next couple of weeks we will continue to share responses with you. You are just as much a part of this campaign as we all are. We are working to change the look of YOUR advertising, YOUR world so please let us know what you think!
Next up is Screaming Owl
1. What brought you to Changing the Face of Beauty?
I was drawn to Changing the Face of Beauty after seeing an article published on People. It was my “ah ha” moment. I’ve been a retailer for several years and sadly, never once did it dawn on me to include models of all abilities. It instantly seemed like the right thing to do and I was frankly ashamed I hadn’t thought of it sooner! While I was in the planning stage of finding models to include in our campaign, I was contacted by a wonderful mother of an adorable little girl with Down Syndrome. Her timing was perfect and we sent her items to have her daughter photographed in. God certainly had a plan for us to cross paths at that exact moment.
2. What has participating in Changing the Face of Beauty done for your business (if anything)?
3. What has your experience been when including models with disabilities in your shoots?
4. What do you hope to communicate to your consumers through your CFOB participation?