#Imready for #15in2015
Changing the Face of Beauty launched a social media campaign called #15in2015 on Nov 1st, 2014.
e encouraged families and friends to call out their favorite retailers with a video or a picture and ask them to include models of all abilities in their advertising. We believe the more consumers who ask for change the greater possibility change will actually happen. In December after beautiful Izzy was featured her mom, Heather Bradley of DSDN reached out to push this campaign further. It was important to her that people continued to talk about the future and not just how awesome Izzy looked in the Target Flyer. We could not have agreed more. Together with DSDN we pushed the social media movement globally. We now are encouraging companies in the UK, Australia AND the United States.
So take the challenge. You don’t have to have a child or a loved one with a disability. You don’t have to have a disability yourself. ANYONE can take a stand for the largest minority in the world and ask that our media and advertising include them. It takes 2 seconds and a Facebook or twitter account! That is it! A video or a picture with a message to a retailer saying…
Hey (your favorite retailer) #IMREADY for change. We want YOU to include models with disabilities in 2015. We want YOU to be part of the #15in2015 . 15 retailers including models with disabilities in 2015. We know you see us. Represent us.
Here is an example.
So lets do this! Lets double and triple this list!
We are on ELLENTUBE! Stop by and let Ellen know we need her help!
We all have a voice and it is super loud when we work together!
Representation for individuals living with disabilites in the media means jobs in the future! That means a brighter world for all of us.
READY. SET. GOOOOOOOO