Oil and Water's thoughts on Changing the Face of Beauty

Oil and Water’s thoughts on Changing the Face of Beauty

Posted April 27, 2015

W e absolutely value the companies that are committed to using models of all abilities in their advertising. Our goal is to create relationships with those companies and in order to do that there must be feedback from both sides. A week ago we asked the participating companies to tell us what it looks like from their side. We want to know what it feels like to be a part of our campaign as well as hear their thoughts on the new look of their advertising.

Over the next couple of weeks we will continue to share responses with you. You are just as much a part of this campaign as we all are. We are working to change the look of YOUR advertising, YOUR world so please let us know what you think!

Next up is Oil and Water.

1. What does Changing the Face of Beauty mean to your business?

It means that we can demonstrate our true belief behind our company that ALL children are beautiful, unique,

full of wonder and deserve to feel special and express themselves.

2. Why did you decide to participate in CFOB?

Children are the inspiration behind our business. All children should feel beautiful and love themselves and their uniqueness.

We are in the business of fashion, and although what a child wears is not most important, it can be a great form of self-expression! It says ‘this is ME! and I am awesome inside and out! and hey, today.. I feel purple!’ 😉

We are so excited to show children of all abilities with this feeling of ‘I am awesome inside and out’ in our upcoming advertising.

3. What has your experience been when including models with disabilities in your shoots?

We look forward to including them in our next shoot… !

4. What do you hope to communicate to your consumers through your CFOB participation?

We want every child to feel beautiful and unique when they wear our raincoats. We think our coats are very special… and we want our advertising to reflect the audience we desire to wear our coats, which is every beautiful child of all abilities, race, nationalities..tall, short, feisty, shy… and the list goes on!