Projects

To be honest, I wasn’t really sure what to expect before the first shoot. My philosophy in business has been to always try and go with my gut reaction. Sometimes the result is great, sometimes not so much, but at least I don’t wind up wondering-WHAT IF? With CFOB first and foremost,  the photos are fabulous. Katie has a wonderful eye. As a designer, I never look at the final pictures and feel like I have done anything different by using models that might have physical or developmental disabilities.

I never have the right words as to why this campaign, Change the Face of Beauty means so much to me. I cannot explain why when I went to the first shoot back in the Spring I was so touched.

We want every child to feel beautiful and unique when they wear our raincoats.   We think our coats are very special… and we want our advertising to reflect the audience we desire to wear our coats, which is every beautiful child of all abilities, race, nationalities..tall, short, feisty, shy… and the list goes on!

As a mom of four, it’s so important to me that my children be treated with love and respect by everyone they encounter. By changing traditional standards in children's advertising, Changing the Face of Beauty works to ensure that every child experiences that respect.

Yes, I was so lucky to be able to attend the photo shoot. In my previous life, I am from apparel, so I have been to plenty of photo shoots and fashion shows. This hands down was the best behaved group of models, adult or kids, I have ever witnessed. It may partially have to do with how organized and enthusiastic the photographer was. When you love and believe it what you are doing, it really shows in the work.

Changing the Face of Beauty has helped us form relationships and bonds with customers, companies, and organizations that we otherwise may not have. It is inspiring and heart warming how many people have reached out and are touched that we are involved in such a powerful movement to change the current media and advertising norms. Every email and social media comment has continued to fuel our commitment to the campaign and our community.

In our imagery we have always included models from a variety of ethnic backgrounds, so it is not a stretch to include models of all abilities as well. Honestly? We just didn’t think of it! So when we were approached by Changing the Face of Beauty, a light went on, and it was instantly obvious to us that this was what Freckles+Kitty is all about. It was certainly not a difficult decision to participate, once we realized that the option was there. It speaks to who we are as people, as a brand, and, by extension, as a company.

... you are much stronger when you embrace all the people and competition around you. As I’m photographing, uploading, or just folding all the clothing from so many different companies I am honored to be part of this. I am flattered to see so many people join forces to help Change the Face of Beauty.

I want other companies to step outside the box and take notice that beauty comes in all shapes and sizes. Personality resonates in photographs and that we as companies cater to EVERYONE with our products and merchandise. Show diversity and inclusion in your advertising.

Changing the Face of Beauty has further highlighted the work we have done to include children of all abilities. The positive outpouring of support on our social media channels has been immense, and our fan base has grown because of it.