Ez Pz and their thoughts on Changing the Face of Beauty

Posted June 15, 2015

W e absolutely value the companies that are committed to using models of all abilities in their advertising. Our goal is to create relationships with those companies and in order to do that there must be feedback from both sides. A week ago we asked the participating companies to tell us what it looks like from their side. We want to know what it feels like to be a part of our campaign as well as hear their thoughts on the new look of their advertising.

Over the next couple of weeks we will continue to share responses with you. You are just as much a part of this campaign as we all are. We are working to change the look of YOUR advertising, YOUR world so please let us know what you think!

Next up is Ez Pz.

1. What brought you to Changing the Face of Beauty?

I have always had a huge heart and have always dreamt of ways I could give back and make a difference! Ezpz products just so happen to help children with Down syndrome, autism, cerebral palsy and traumatic brain injury, just to name a few. So CFOB was such a natural and perfect tie-in I was hooked as soon as I heard about it! I am a proud supporter of the special needs community and can’t wait to see what the future holds!

2. What does Changing the Face of Beauty mean to your business?

Changing the Face of Beauty embodies so many of the values we have at ezpz: doing what’s right, driving change, supporting the special needs community, giving back and (always!) focusing on hope and positivity. We hope that through our advertising we can make a difference, build awareness and truly Change the Face of Beauty!

3. What has your experience been when including models with disabilities in your shoots?

Honestly, it hasn’t been all that different from shooting with kids that don’t have disabilities. Kids are tricky models since they’re so active and have (ahem!) short attention spans. One thing we noticed is how appreciative the parents and siblings are for us (and other retailers) participating in CFOB and what it stands for.

4. What do you hope to communicate to your consumers through your CFOB participation?

CFOB isn’t a trend – it is a movement! The goal of CFOB is to change people’s definition of what is “beautiful” and what is “normal”. This movement and these kids beautiful faces will change lives! The goods news is, we are making a difference! Our World Down Syndrome Day post with Calvin went viral and was BY FAR our most engaged post! We reached over 259,000 people and over 2,400 people shared his beautiful face.