Steam Couture and their thoughts on Changing the Face of Beauty

 In News

W e absolutely value the companies that are committed to using models of all abilities in their advertising.  Our goal is to create relationships with those companies and in order to do that there must be feedback from both sides.  A week ago we asked the participating companies to tell us what it looks like from their side.  We want to know what it feels like to be a part of our campaign as well as hear their thoughts on the new look of their advertising.

Over the next couple of weeks we will continue to share responses with you.  You are just as much a part of this campaign as we all are.  We are working to change the look of YOUR advertising, YOUR world so please let us know what you think!

Next up is Steam Couture.

1. What brought you to Changing the Face of Beauty?

I chose to participate in CFOB because it’s a mission that is worthy of my time and that promotes positive change. It provides a physical wagon to get on board with for all of us who have felt for so long like the disabled faced more than the obvious physical and mental challenges. They face the almost impossible challenge of being “allowed” to represent beauty if that’s what they desire in life.
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2.  What does Changing the Face of Beauty mean to your business?

CFOB is a beautiful campaign that helped me put a name to what I was already trying to do. I love beauty just like everyone else, but when it has a story behind it it becomes even more beautiful. I love finding models who wouldn’t otherwise see themselves as a good fit for what I’m asking them to do. Whether it’s because of a mental or physical difference or just a poor self image. And I love seeing the change in their demeanor after they realize how beautiful they really are through the camera lense or on the runway.

4. What do you hope to communicate to your consumers through your CFOB participation?

 Beauty is about who a person is on the inside; what they’ve done with where they’ve come from and what they would do for others before themselves; where they’re going in life and where they want to go. It’s about the strength they’ve gained from the challenges they’ve faced. We owe respect to those who have faced harder challenges than us, not dismissal or what we think is a polite glance the other way. They want and deserve to be seen!
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